PET FOOD BRAND
Smilla
AVG SCORE52
1 PRODUCTS
0 RECALLS
ABOUT SMILLA
Smilla is a private label pet food brand developed and distributed by Zooplus AG, a European online retailer of pet supplies. Established in 1999, Zooplus introduced Smilla to offer an exclusive range of cat and dog food products directly to its customer base. The brand operates within the value-oriented segment of the online pet food market, leveraging Zooplus's direct-to-consumer model.
WHAT THIS MEANS FOR YOUR PET
Smilla's average Chowmark Score of 52 falls below our recommended threshold. Some products in this line have ingredient quality concerns or recall history that warrants closer attention. We recommend reviewing individual product scores and comparing against higher-scoring alternatives.
PRODUCTS