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Katherine Heigl's superfood dog food.

DRY DOG · MULTI-PROTEIN

hupple

softy minies Adult

46/ 100
— Poor —
AAFCO ✓NO ACTIVE RECALLS
THE VERDICT

A low-scoring product. Significant concerns across one or more scoring factors — consider alternatives.

The Chowmark Score is an editorial assessment based on public data and our published methodology. Not a guarantee of product safety. Always consult your veterinarian. Disclaimer.

RECALLS
0
None on record.
ADVERSE REPORTS
0
None filed with FDA.
SCORE UNPACKED

Five categories. Weighted by what matters.

Nutritional Adequacy
NO DATA· 30%

No AAFCO compliance data or guaranteed analysis on file for this product. Score reflects other four factors only.

Ingredient Quality
60· 30%

Mixed — some quality proteins present, but by-products or fillers appear early in the list.

Are named whole proteins, whole grains, and whole vegetables the primary ingredients, with minimal fillers or artificial additives?

Safety & Recalls
100· 20%

Clean record — no FDA Class I/II recalls or significant adverse event reports in the past five years.

Has this brand been subject to FDA or CFIA recalls, Class I/II actions, or adverse event reports in the past five years?

Evidence Base
30· 10%

No — no published AAFCO feeding trials or board-certified veterinary nutritionists on record.

Does the brand publish AAFCO feeding trials, employ board-certified veterinary nutritionists, or fund peer-reviewed research?

Label Transparency
50· 10%

No — label is missing key transparency elements such as a complete guaranteed analysis or named ingredient sources.

Does the label include a complete guaranteed analysis, named ingredient sources, and country-of-origin disclosure? Canadian labelling law does not require nutritional adequacy statements — a product can claim "complete and balanced" without meeting any government-verified standard.

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TOP 8 INGREDIENTS

In plain English.

Ranked by quantity, with the why behind each one.

01
Hupple www.hupple.com softy minies delicious belgian soft treats to rewardACCEPTABLE
02
Plantaardige bijproductenACCEPTABLE
03
Vlees - en dierlijke bijproductenACCEPTABLE
04
KleurstoffenACCEPTABLE
05
Sous-produits d'origine végétaleACCEPTABLE
06
Viandes et sous-produits animauxACCEPTABLE
07
ColorantsACCEPTABLE
08
2960 brecht - belgium - pet102444ACCEPTABLE
BETTER ALTERNATIVES

Higher-rated options.

Same category. Better scores. Worth considering.

Affiliate disclosure: We may earn a commission on purchases made through these links at no extra cost to you. Our scores are never influenced by affiliate relationships. Learn more.

WHERE TO BUY

Where to get it.

Live prices · We earn a commission · Never influences our scores

🇺🇸United States

Prices last checked just now · Same-day options shown first when available

From $21.99
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