PRESS

Press & media
resources.

Chowmark is the independent scoring platform for pet food — built on public FDA, USDA, and AAFCO data. For press inquiries, contact [email protected].

Fast facts

12,847+
Products scored
200+
Brands tracked
2,300+
Ingredients catalogued
15 years
Recalls in database
9 public databases
Data sources
Every 4 hours
Score update cadence

Key talking points

  • 01Pet food is a $50B+ industry with almost no independent scoring infrastructure. Chowmark fills that gap using only public government data.
  • 02The FDA recalls pet food dozens of times per year. Most pet owners find out weeks later — if at all. Chowmark sends email alerts when a recall is confirmed.
  • 03AAFCO nutritional profiles are the legal minimum. Chowmark scores against both AAFCO and the more rigorous NRC nutrient requirements.
  • 04Every Chowmark score is computed from public FDA, USDA, and AAFCO data. Scores are fully reproducible from the sources listed on our Methodology page. We may earn a commission on retailer purchases — this never influences our ratings.

Brand guidelines

Primary colors
#2D4A3E — Forest (primary)
#F0EDE6 — Cream (background)
Typography
Fraunces — headlines
Inter Tight — body & UI
JetBrains Mono — data

When referring to Chowmark in print, use "Chowmark" (capital P, no space). Do not use "ChowMark", "chowmark", or "CHOWMARK". The Chowmark score is always written as a number out of 100 (e.g., "scored 74/100").

Press enquiries

We respond to press requests within 24 hours on business days.

[email protected]