The Chowmark score is a 0–100 number computed from five weighted factors. This guide explains what each score range means, what drives it, and how to use it when choosing food for your dog or cat.
| Range | Label | What it means |
|---|---|---|
| 85–100 | Excellent | Meets or exceeds AAFCO profiles, named protein sources, zero recall history, often WSAVA-recognized. |
| 70–84 | Great | Meets AAFCO standards, mostly named protein sources, clean or minimal recall history. |
| 55–69 | Good | Meets AAFCO minimums, may use some filler ingredients, older recall history possible. |
| 40–54 | Watch | Notable quality signals — artificial dyes, corn syrup, vague protein sources, or a recall within 5 years. |
| 0–39 | Avoid | Multiple concerning signals across dimensions. Active recalls score zero on the 20% safety dimension. |
A score of 50/100 falls in the Watch range (40–54). It means the product has some concerning signals — a recall in the last 5 years, lower-quality protein sources, or missing AAFCO compliance. It is not necessarily unsafe, but better options likely exist at a similar price.
A Chowmark score of 70 or above is considered Great. Scores of 85+ are Excellent. Most veterinary nutritionists would consider a product scoring 70+ to be a solid choice for a healthy adult dog.
A score of 72/100 falls in the Great range (70–84). It means the product meets AAFCO nutritional standards, uses named protein sources, and has no recent recall history.
Popular brands can score low because marketing spend and product quality are independent variables. Brands that invest heavily in palatability additives, use vague protein sources, or have accumulated recall notices will score lower regardless of distribution.