FOR BRANDS
Chowmark scores every pet food product using public data. We don't take money to change scores — but we do work with brands to make sure the data we have is accurate.
Our brand program is free. We believe accurate data benefits everyone — including brands that make good food.
We show every sub-score and the data behind it. If your product scores lower than you expect, we'll show you exactly which dimension is pulling the score down — and what would change it.
If an ingredient in your formula is flagged as Watch or Avoid, you can submit a correction request with supporting peer-reviewed evidence. We review every submission within 10 business days.
Brands that have claimed their profile, confirmed their ingredient list accuracy, and passed our verification review receive a Verified badge on all product pages.
Verification does not change your score. Your rating is determined entirely by your formula and safety record — the same rubric applied to every product in the database.
Create a free account to claim your brand, review your scores, and submit data corrections. The process takes about 10 minutes.